JellyBean Learning

Justin Smith-Essex

Managing Director.

Justin is one of the co-founders of ted Education and a qualified teacher.

A background in Retail Customer Service Management led Justin into a college teaching career, focusing on teaching managerial and service-based skills to the next generation of retailers, inspiring him to co-found ted Learning, a training company determined to banish the boring and make learning fun.
Passionate about Equality & Diversity and fair treatment for all, Justin is the driver behind the development of our unique, theatre-based Inclusion products, and he loves to ‘keep his hand in’ delivering these when his schedule permits.

Justin decided to create ted Education as a spin off-brand from ted Learning when we started getting schools asking for our training but wanting it specifically tailored to an educational setting. ted Education is all about banishing boring and creating learning that teachers, academics and support staff feel is relevant to them and adds value.

ted Education - Training programmes support teachers and school leaders at all levels – from new teachers through to trust CEOs.


  • 2008 - 2010University of Greenwich
    PGCE (teaching / training qualification)
  • Media Studies


  • December 2019 - Dateted Learning Group
    Group MD

    Brand Ambassador for ted across the businesses we run, working with each of the Managing Directors to ensure everything we do is Dramatically Different, Engaging & Fun. Responsible for the strategic direction of the Group.

  • July 2017 - January 2019Quantet Group Limited
    Executive Director – Delivery, Operations & HR

    Board Director for Quantet Group responsible for managing the Group Learning Director, Brand Director of ted Learning, HR Manager and working with Managing Director of Digital to deliver blended learning products. Oversaw the development of the curriculum and brought in the training team from ted Learning that was recognised by OFSTED as a Grade 2 for engaging learners.

  • 2012 - presentted Learning Limited
    Managing Director

    Responsible for delivery, marketing, brand and digital learning. Expert in delivering and designing Equality & Diversity, ILM Level 3 and Level 4, Management and Customer Service training.

  • 2011 - 2014Wolters Kluwer (UK) Limited
    Talent & Learning Consultant (contract through ted Learning)

    Brought in on contract to establish L&D department, this role grew to design and develop all courses for 800 + head office staff based over two sites.

  • 2007 - 2012Fashion Retail Academy
    Lecturer & Group Tutor

    Responsible for the design and delivery of several subjects including Management Skills, Promoting Personal Progression (HR/PDP related subject).

  • 2004 - 2006BHS Limited
    Head of Customer Service / Service Development Manager / Trainer
  • 1996 - 2004Arcadia Group Limited
    Group Head of Customer Sales & Customer Service
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Justin Smith-Essex

Roxy Hooton

Aimee Shortman

Patrick Holtby

Katherine Mount

Aggie Mutuma

Sarah ‘H’ Gordon

Anne-Marie Davies

Dani Moseley

Sophie Bryan

Sukhi Vella

Claire Morton

Martin Austin

Josette Simon OBE

Dave Kukadia

Simon Ludders

Matt Hayden

Helen Dickens

Kizzy Harris

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